Status Products; When the Informed Consumers Turn More Generous

We show that product information (those not implying additional features) affect WTP for status-products only when they manipulate perceived recognition of others. So recognition-facilitating information leads to higher WTP for status products and perceived recognition of others by self mediates it. We both measure and manipulate (by memorizing) the mediator.


Reza Movarrei and Olivier Trendel (2015) ,"Status Products; When the Informed Consumers Turn More Generous", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 329-329.


Reza Movarrei, Grenoble Ecole de Management, France
Olivier Trendel, Grenoble Ecole de Management


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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