Status Products; When the Informed Consumers Turn More Generous

We show that product information (those not implying additional features) affect WTP for status-products only when they manipulate perceived recognition of others. So recognition-facilitating information leads to higher WTP for status products and perceived recognition of others by self mediates it. We both measure and manipulate (by memorizing) the mediator.



Citation:

Reza Movarrei and Olivier Trendel (2015) ,"Status Products; When the Informed Consumers Turn More Generous", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 329-329.

Authors

Reza Movarrei, Grenoble Ecole de Management, France
Olivier Trendel, Grenoble Ecole de Management



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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