Factors Impacting Post Purchase Behavior For Social Commerce Users
The present research examines the factors influencing post purchase behavior for social commerce users in China. This research incorporates the characteristics of website and food service participating in social commerce to investigate the key factors of consumers’ satisfaction in social commerce and to examine the relationships between satisfaction and repurchase intentions.
Moon-Yong Kim (2015) ,"Factors Impacting Post Purchase Behavior For Social Commerce Users", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 325-325.
Moon-Yong Kim, Hankuk University of Foreign Studies, South Korea
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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