Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping

This study examined the potential effects of touch interfaces on online shoppers’ purchase-related evaluations. Results showed that using a touch interface led to higher engagement and lower brand information recall. The findings highlight the role of a touch interface as a new online retail cue beyond website design.



Citation:

Sorim Chung (2015) ,"Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 122-123.

Authors

Sorim Chung, University of California Riverside, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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