Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping
This study examined the potential effects of touch interfaces on online shoppers’ purchase-related evaluations. Results showed that using a touch interface led to higher engagement and lower brand information recall. The findings highlight the role of a touch interface as a new online retail cue beyond website design.
Sorim Chung (2015) ,"Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 122-123.
Sorim Chung, University of California Riverside, USA
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits
Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore
M13. Keep Consistency in Good Old Days: The Effect of Nostalgia on Consumers' Consistency Seeking Behavior
Yafeng Fan, Tsinghua University
Jing Jiang, Renmin University of China
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff