How Fluency Fitting Purposes Influences Payment to Travel

We examined how well perception of fluency matches the purpose of travel influences the degree of willingness to pay for travel. when people perceive disfluency, they will pay more for an adventurous trip but pay less for a leisure trip, no matter whether the destinations are familiar, unfamiliar or fictional.



Citation:

Jiang Wu, Wenjie Shi, and Yunhui Huang (2015) ,"How Fluency Fitting Purposes Influences Payment to Travel", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 332-332.

Authors

Jiang Wu, Nanjing University, China
Wenjie Shi, Nanjing University, China
Yunhui Huang, Nanjing University, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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