Psychological Contagion: Changing Evaluations Without Contact

Placing pictures of items together is common. However, this could decrease consumers’ evaluations without awareness, where negative products could affect consumer evaluations to products located nearby without contact. It further examines how psychological contagion can be attenuated when visual boundary is placed between a discomfiting dish and a target dish.



Citation:

Yuansi Hou, Yixia Sun, Lisa C. Wan, and Wan Yang (2015) ,"Psychological Contagion: Changing Evaluations Without Contact", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 152-153.

Authors

Yuansi Hou, The Chinese University of Hong Kong
Yixia Sun, The Chinese University of Hong Kong
Lisa C. Wan, The Chinese University of Hong Kong
Wan Yang, University of South Florida Sarasota-Manatee



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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