Psychological Contagion: Changing Evaluations Without Contact

Placing pictures of items together is common. However, this could decrease consumers’ evaluations without awareness, where negative products could affect consumer evaluations to products located nearby without contact. It further examines how psychological contagion can be attenuated when visual boundary is placed between a discomfiting dish and a target dish.



Citation:

Yuansi Hou, Yixia Sun, Lisa C. Wan, and Wan Yang (2015) ,"Psychological Contagion: Changing Evaluations Without Contact", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 152-153.

Authors

Yuansi Hou, The Chinese University of Hong Kong
Yixia Sun, The Chinese University of Hong Kong
Lisa C. Wan, The Chinese University of Hong Kong
Wan Yang, University of South Florida Sarasota-Manatee



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information

Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany

Read More

Featured

N14. The Bright Side of Sadness: How Mood Affects Goal Initiation

Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China

Read More

Featured

F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal

Marwa Gad Mohsen, Babson College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.