Psychological Contagion: Changing Evaluations Without Contact

Placing pictures of items together is common. However, this could decrease consumers’ evaluations without awareness, where negative products could affect consumer evaluations to products located nearby without contact. It further examines how psychological contagion can be attenuated when visual boundary is placed between a discomfiting dish and a target dish.



Citation:

Yuansi Hou, Yixia Sun, Lisa C. Wan, and Wan Yang (2015) ,"Psychological Contagion: Changing Evaluations Without Contact", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 152-153.

Authors

Yuansi Hou, The Chinese University of Hong Kong
Yixia Sun, The Chinese University of Hong Kong
Lisa C. Wan, The Chinese University of Hong Kong
Wan Yang, University of South Florida Sarasota-Manatee



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example

Zheshuai Yang, National University of Singapore, Singapore
Yan Zhang, National University of Singapore, Singapore

Read More

Featured

G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University

Read More

Featured

Gaze Reflects Loss Aversion

Feng Sheng, University of Pennsylvania, USA
Arjun Ramakrishnan, University of Pennsylvania, USA
Darsol Seok, University of Pennsylvania, USA
Puti Cen, University of Pennsylvania, USA
Michael Platt, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.