How Pinteresting! Exploring Global Brands’ Visual Brand Identity Strategies
This research explores how top global brands translate their brand marketing strategies into persuasive visuals on Pinterest. A comprehensive conceptual framework of visual brand identity is developed. Top 100 global brands’ Pinterest data were collected and will be analyzed. Directions for future research endeavors and marketing communication development are discussed.
Citation:
Jhih-Syuan Lin, Kuan-Ju Chen, and Yongjun Sung (2015) ,"How Pinteresting! Exploring Global Brands’ Visual Brand Identity Strategies", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 328-328.
Authors
Jhih-Syuan Lin, University of Georgia, USA
Kuan-Ju Chen, University of Georgia, USA
Yongjun Sung, Korea University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
The Journey That Makes Us: The Impact of Residential Mobility on Self-clarity and Consumer Motivation
Linying Sophie Fan, Hong Kong Polytechic University
Yajin Wang, University of Maryland, USA
Yuwei Jiang, Hong Kong Polytechic University
Featured
The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals
Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA
Featured
The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy
Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA