How Pinteresting! Exploring Global Brands’ Visual Brand Identity Strategies
This research explores how top global brands translate their brand marketing strategies into persuasive visuals on Pinterest. A comprehensive conceptual framework of visual brand identity is developed. Top 100 global brands’ Pinterest data were collected and will be analyzed. Directions for future research endeavors and marketing communication development are discussed.
Citation:
Jhih-Syuan Lin, Kuan-Ju Chen, and Yongjun Sung (2015) ,"How Pinteresting! Exploring Global Brands’ Visual Brand Identity Strategies", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 328-328.
Authors
Jhih-Syuan Lin, University of Georgia, USA
Kuan-Ju Chen, University of Georgia, USA
Yongjun Sung, Korea University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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