The Roles of Legitimacy Concerns, Authenticity and Income Level in International Supermarkets
The empirical study addresses how store loyalty can be achieved via legitimacy and authenticity in Chinese retailing context. It extends institutional theory by examining the mediating effects of legitimacy and authenticity. Income as a moderating effect strengthening authenticity and store loyalty relationship is also extended in the model.
Martin J Liu, Jun M Luo, and Ruizhi Yuan (2015) ,"The Roles of Legitimacy Concerns, Authenticity and Income Level in International Supermarkets ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 189-190.
Martin J Liu, Nottingham University Business School China
Jun M Luo, Nottingham University Business School China
Ruizhi Yuan, Nottingham University Business School China
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Featured papersSee More
Willingness to Pay: A Contextualized Method of Valuation
Sharlene He, Concordia University, Canada
Eric T. Anderson, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Exposing the Lie Beneath Hypertext Marketing: Implications for Trademark Violation
Laura R Oswald, Marketing Semiotics
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy