The Roles of Legitimacy Concerns, Authenticity and Income Level in International Supermarkets

The empirical study addresses how store loyalty can be achieved via legitimacy and authenticity in Chinese retailing context. It extends institutional theory by examining the mediating effects of legitimacy and authenticity. Income as a moderating effect strengthening authenticity and store loyalty relationship is also extended in the model.



Citation:

Martin J Liu, Jun M Luo, and Ruizhi Yuan (2015) ,"The Roles of Legitimacy Concerns, Authenticity and Income Level in International Supermarkets ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 189-190.

Authors

Martin J Liu, Nottingham University Business School China
Jun M Luo, Nottingham University Business School China
Ruizhi Yuan, Nottingham University Business School China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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