Exploring the Diffusion of Negative Celebrity Information on Social Media: the Case of Korean Celebrities Involved in Dui Accidents

Two case studies were carried out on the diffusion of news on Twitter, regarding Korean celebrities involved in driving-under-influence (DUI) incidents. Tweets related to the issue were collected and social network analysis was performed. The results from the study provided valuable insights and implications for crisis management on social media.



Citation:

Saraphine Pang, Dahye Jeong, and Sejung Marina Choi (2015) ,"Exploring the Diffusion of Negative Celebrity Information on Social Media: the Case of Korean Celebrities Involved in Dui Accidents ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 214-215.

Authors

Saraphine Pang, Korea University, Korea
Dahye Jeong, Korea University, Korea
Sejung Marina Choi, Korea University, Korea



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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