Exploring the Diffusion of Negative Celebrity Information on Social Media: the Case of Korean Celebrities Involved in Dui Accidents
Two case studies were carried out on the diffusion of news on Twitter, regarding Korean celebrities involved in driving-under-influence (DUI) incidents. Tweets related to the issue were collected and social network analysis was performed. The results from the study provided valuable insights and implications for crisis management on social media.
Saraphine Pang, Dahye Jeong, and Sejung Marina Choi (2015) ,"Exploring the Diffusion of Negative Celebrity Information on Social Media: the Case of Korean Celebrities Involved in Dui Accidents ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 214-215.
Saraphine Pang, Korea University, Korea
Dahye Jeong, Korea University, Korea
Sejung Marina Choi, Korea University, Korea
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
G10. The Effects of self-construal on evaluations of brand logo colors
Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Georgia Tech, USA
Does a Blurry Background Make a High Roller? The Effects of Blurry versus Sharp Backgrounds on Consumers’ Risk-Taking Behavior
Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore
Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To
Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA