Beyond Intentions: How Emphasizing Social Consequences in Health Messages Influences Temporal Proximity and Vulnerability to Negative Health Outcomes and Leads to Less Favorable Consumption Experiences

We examine the effects of graphic warnings that highlight the social consequences of negative health outcomes and demonstrate that social (versus health) consequences lead to greater perceived temporal proximity of and increased vulnerability to the health outcome. Additionally, we demonstrate that adding social consequences alters perceptions of actual consumption experiences



Citation:

Mitchell Murdock and Priyali Rajagopal (2015) ,"Beyond Intentions: How Emphasizing Social Consequences in Health Messages Influences Temporal Proximity and Vulnerability to Negative Health Outcomes and Leads to Less Favorable Consumption Experiences", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 222-222.

Authors

Mitchell Murdock, University of South Carolina, USA
Priyali Rajagopal, University of South Carolina, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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