The Dialectical Mind Can Be Sweet Toward Crisis-Associated Brands
This study explores roles of consumers' philosophical thinking and a country of origin in a crisis setting. Dialectical thinking induces an increase in Chinese consumers’ purchase intention for crisis-associated brands. This is true for brands from China and Western countries. Findings contribute to ways of handling brand crises in China.
Citation:
Bing Shi, Haizhong Wang, and Wumei Liu (2015) ,"The Dialectical Mind Can Be Sweet Toward Crisis-Associated Brands", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 243-244.
Authors
Bing Shi, Marketing, Sun Yat-sen University
Haizhong Wang, Marketing, Sun Yat-sen University
Wumei Liu, Business School, Lanzhou University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Non-normative influence of self-decided prices on product-related inferences
Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA
Featured
A Slack-Based Account of Pain of Payment
Justin Pomerance, University of Colorado, USA
Nicholas Reinholtz, University of Colorado, USA
Featured
F12. Matching Green Advertising Strategies and Brand Positioning to Improve Brand Evaluation
Danielle Mantovani, Federal University of Paraná
Victoria Vilasanti, Federal University of Paraná
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cecilia Souto Maior, Federal University of Paraná