“Just Me Versus We: How Feelings of Social Connection During Positive and Negative Experiences Impact Memory”

We examine the impact of social connection on memory accessibility. We find that shared experiences are more accessible than individual experiences, and that people associate shared (individual) experiences more strongly with positive (negative) affect. Further, this effect is moderated by the need to belong trait.



Citation:

Kara Bentley and Priyali Rajagopal (2015) ,"“Just Me Versus We: How Feelings of Social Connection During Positive and Negative Experiences Impact Memory”", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 221-221.

Authors

Kara Bentley, University of South Carolina, USA
Priyali Rajagopal, University of South Carolina, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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