The Effect of Motion on Food Appeal

Across 2 experiments we show that depictions of food with implied-motion lead to enhanced evaluations of food attractiveness. We argue that this demonstrates an overextension association between motion and freshness. We suggest that this can be used to promote healthier food choices and consumption by increasing their appeal via implied-motion.


Aner Tal, Yaniv Gvili, Moty Amar, Yael Halak, Brian Wansink, and Colombe Bomaleaur (2015) ,"The Effect of Motion on Food Appeal", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 95-97.


Aner Tal, Cornell University, USA
Yaniv Gvili, Ono Academic College
Moty Amar, Ono Academic College
Yael Halak, Ono Academic College
Brian Wansink, Cornell University, USA
Colombe Bomaleaur, Cornell University, USA


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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