Loneliness and Moral Identity

We examine how loneliness influences moral identity—the extent to which being a moral person is important to an individual’s identity. Across three studies, we show lonely people consider being a moral person as less important to their identity, and this effect of loneliness on moral identity is mediated by empathy.


Jinfeng (Jenny) Jiao and Jing Wang (2015) ,"Loneliness and Moral Identity", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 161-162.


Jinfeng (Jenny) Jiao, University of Iowa, USA
Jing Wang, University of Iowa, USA


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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