Loneliness and Moral Identity

We examine how loneliness influences moral identity—the extent to which being a moral person is important to an individual’s identity. Across three studies, we show lonely people consider being a moral person as less important to their identity, and this effect of loneliness on moral identity is mediated by empathy.

Citation:

Jinfeng (Jenny) Jiao and Jing Wang (2015) ,"Loneliness and Moral Identity", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 161-162.