Social and Physical Environmental Efficacy: Concept Introduction and Scale Creation
Efficacy has been shown to impact individual behavior. This research identifies two sub-dimensions of efficacy (social and physical environment). Scales are created and tested in three focus groups and five empirical studies. Results show social environment and physical environment efficacy scales help us better understand individuals’ responses to persuasive communications.
Debra Z. Basil (2015) ,"Social and Physical Environmental Efficacy: Concept Introduction and Scale Creation", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 317-317.
Debra Z. Basil, University of Lethbridge, Canada
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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