Wargames: Exploring Responses to Consumer Creation Requests in a Collectible Toy Figurine Community
The paper extends our knowledge of consumer creation requests. This preliminary netnographic data analysis of a collectible toy figurine community; WarriorFlex reveals that consumer creativity and discontent leads to unauthorized gaming adaption, official organizations responses to consumer requests and co-creation activities between the manufacturing organization and community members.
Navdeep Athwal and David Fleming (2015) ,"Wargames: Exploring Responses to Consumer Creation Requests in a Collectible Toy Figurine Community", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 317-317.
Navdeep Athwal, Warwick Business School, University of Warwick, UK
David Fleming, Eastern Illinois University, USA
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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