Wargames: Exploring Responses to Consumer Creation Requests in a Collectible Toy Figurine Community
The paper extends our knowledge of consumer creation requests. This preliminary netnographic data analysis of a collectible toy figurine community; WarriorFlex reveals that consumer creativity and discontent leads to unauthorized gaming adaption, official organizations responses to consumer requests and co-creation activities between the manufacturing organization and community members.
Citation:
Navdeep Athwal and David Fleming (2015) ,"Wargames: Exploring Responses to Consumer Creation Requests in a Collectible Toy Figurine Community", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 317-317.
Authors
Navdeep Athwal, Warwick Business School, University of Warwick, UK
David Fleming, Eastern Illinois University, USA
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Morality Matters in the Marketplace: The Influence of Morally Based Attitudes on Consumer Purchase Intentions
Andrew Luttrell, Ball State University
Jacob Teeny, Ohio State University, USA
Richard Petty, Ohio State University, USA
Featured
Increasing Tax Salience Alters Investment Behavior
Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming
Featured
I13. Ambient Light, Gender, and Creativity
Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA