The Effect of Anxiety on Risky Decisions

This research theorizes that situationally activated anxiety, whether incidental or integral, drives decision makers to more heavily emphasize subjective anecdotal information in their decision making, at the expense of more factual statistical information—a deleterious heuristic called the anecdotal bias. Four studies provide consistent support for this assertion.


Zhiyong Yang, Ritesh Saini, and Traci Freling (2015) ,"The Effect of Anxiety on Risky Decisions", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 285-288.


Zhiyong Yang, University of Texas at Arlington, USA
Ritesh Saini, University of Texas at Arlington, USA
Traci Freling, University of Texas at Arlington, USA


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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