Bubble Living: Social Class and Contextual Influences on Immigrant Consumer Acculturation in a Non-Western Cultural Context

This research highlights the necessity of incorporating contextual influences in investigations of consumer acculturation. We focus on immigrants from highly industrialized countries and their adaptation in a less developed country. We find that the adaptation processes are mitigated by “life lived in a bubble”, social class and cheap labor.



Citation:

Wakiuru Wamwara (2015) ,"Bubble Living: Social Class and Contextual Influences on Immigrant Consumer Acculturation in a Non-Western Cultural Context", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 271-272.

Authors

Wakiuru Wamwara, Wright State University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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