Slow Fashion Consumers: Profiling Consumers According to Values, Apparel Consumption Behaviors and Demographics
In an attempt to understand slow fashion consumers better, this study is aimed at (1) classifying consumer segments based on the five dimensions of consumer orientations to slow fashion (Jung & Jin, 2014), and (2) profiling each segment according to personal values, apparel consumption behaviors and demographic information.
Citation:
Sojin Jung and Byoungho Jin (2015) ,"Slow Fashion Consumers: Profiling Consumers According to Values, Apparel Consumption Behaviors and Demographics", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 323-323.
Authors
Sojin Jung, Institute of Textiles & Clothing, The Hong Kong Polytechnic University, Hong Kong
Byoungho Jin, Consumer, Apparel and Retail Studies, University of North Carolina at Greensboro, USA
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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