Slow Fashion Consumers: Profiling Consumers According to Values, Apparel Consumption Behaviors and Demographics
In an attempt to understand slow fashion consumers better, this study is aimed at (1) classifying consumer segments based on the five dimensions of consumer orientations to slow fashion (Jung & Jin, 2014), and (2) profiling each segment according to personal values, apparel consumption behaviors and demographic information.
Sojin Jung and Byoungho Jin (2015) ,"Slow Fashion Consumers: Profiling Consumers According to Values, Apparel Consumption Behaviors and Demographics", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 323-323.
Sojin Jung, Institute of Textiles & Clothing, The Hong Kong Polytechnic University, Hong Kong
Byoungho Jin, Consumer, Apparel and Retail Studies, University of North Carolina at Greensboro, USA
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing
Edward Yuhang Lai, Virginia Tech, USA
Cindy Yoonjoung Heo, Ecole hôtelière de Lausanne
Stigmatization of a Cultural Ritual
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA
E5. Volunteer Motivations for Direct versus Indirect Service
Abigail Schneider, Regis University
Eric Hamerman, Iona College