Mental Simulation As an Imbalance Resolution Between Types of Misfortune and Public Donations

People are unwilling to donate to controllable misfortunes. How then can we help such individuals? We suggest that mental simulation can moderate the effects of misfortune type on charitable behaviors. Empirical Studies show that outcome-focused mental simulation leads to charitable giving for controllable misfortunes.



Citation:

Jungyun Kang, Hakkyun Kim, and Kiwan Park (2015) ,"Mental Simulation As an Imbalance Resolution Between Types of Misfortune and Public Donations ", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 324-324.

Authors

Jungyun Kang, Sungkyunkwan University, Korea
Hakkyun Kim, Sungkyunkwan University, Korea
Kiwan Park, Seoul National University, Korea



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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