The Cultural Differences in Perceptual Value on Money-Like Items in New Zealand and Hong Kong

A study compared typicality ratings and reaction times in classification task in different money-related objects. Results shows a social/ cultural differences: House, Shares of company, Gold and Supermarket Vouchers were regarded as a more typical form of money in Hong Kong compared to in New Zealand



Citation:

Kin Yan Chan , Simon Kemp, and Joerg Finsterwalder (2015) ,"The Cultural Differences in Perceptual Value on Money-Like Items in New Zealand and Hong Kong", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 319-319.

Authors

Kin Yan Chan , University of Canterbury, New Zealand
Simon Kemp, University of Canterbury, New Zealand
Joerg Finsterwalder , University of Canterbury, New Zealand



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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