Boosting Innovation Adoption Through Gamified Information Release

Evidence from three experiments shows that construing the release of information about product innovations in part as games that consumers must complete successfully increases innovation adoption relative to the unrestricted release of the same information. This effect is sequentially mediated by the state of playfulness via an increased curiosity.



Citation:

Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl, and Andreas Herrmann (2015) ,"Boosting Innovation Adoption Through Gamified Information Release", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 208-209.

Authors

Jessica Müller-Stewens, University of St. Gallen, Switzerland
Tobias Schlager, University of St. Gallen, Switzerland
Gerald Häubl, University of Alberta, Canada and University of St.Gallen,Switzerland
Andreas Herrmann, University of St. Gallen, Switzerland



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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