The Complete Guide to Surviving That Long-Haul Flight: How Consumers Deal With Captive Consumption Contexts
Using a thematic analysis of online blogs and forums, we 1) conceptualize consumer captivity, a valuable concept disregarded in prior work, 2) identify the problems caused by captive consumption contexts, and 3) develop a typology of the strategies consumers use to deal with captive consumption situations.
Stephanie Feiereisen, Vince-Wayne Mitchell, and Thorsten Hennig-Thurau (2015) ,"The Complete Guide to Surviving That Long-Haul Flight: How Consumers Deal With Captive Consumption Contexts", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 136-137.
Stephanie Feiereisen, Cass Business School, City University London, United Kingdom
Vince-Wayne Mitchell, Cass Business School, City University London, United Kingdom
Thorsten Hennig-Thurau, University of Münster, Germany
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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