Conviction Bias: Intertemporal Differences in Nonconforming Choices

We show that people conjecture less preference uncertainty and greater choice conviction in the distant future than in the near future – a phenomenon we term conviction bias. We find that this bias systematically affects intertemporal choices in nonconformity, such that nonconforming choices are preferred in the distant future.


Nicole Y. Kim, Se-Bum Park, Subin Im, and Sunnah Baek (2015) ,"Conviction Bias: Intertemporal Differences in Nonconforming Choices", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 324-324.


Nicole Y. Kim, Yonsei University, South Korea
Se-Bum Park, Yonsei University, South Korea
Subin Im, Yonsei University, South Korea
Sunnah Baek, Yonsei University, South Korea


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

Share Proceeding

Featured papers

See More


A Beautiful MIN(D): The Multiple-Identity Network as a Framework for Integrating Identity-Based Consumer Behavior

Julian K Saint Clair, Loyola Marymount University, USA

Read More


A Meta-Analysis on the Endowment Effect in Experiments

DANIEL SUN, University of Calgary, Canada

Read More


When High-End Designers Partner With Low-Cost Retailers: Bridging the Access Gap

Gabriel E. Gonzales, Pennsylvania State University, USA
Johanna Slot, Pennsylvania State University, USA
Margaret Meloy, Pennsylvania State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.