Conviction Bias: Intertemporal Differences in Nonconforming Choices

We show that people conjecture less preference uncertainty and greater choice conviction in the distant future than in the near future – a phenomenon we term conviction bias. We find that this bias systematically affects intertemporal choices in nonconformity, such that nonconforming choices are preferred in the distant future.


Nicole Y. Kim, Se-Bum Park, Subin Im, and Sunnah Baek (2015) ,"Conviction Bias: Intertemporal Differences in Nonconforming Choices", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 324-324.


Nicole Y. Kim, Yonsei University, South Korea
Se-Bum Park, Yonsei University, South Korea
Subin Im, Yonsei University, South Korea
Sunnah Baek, Yonsei University, South Korea


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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