Who Regrets More After a Choice? the Role of Dialectical Thinking

Dialectical thinking means considering two opposites spontaneously and regarding things as changeable and connected. The current article finds that people who have high degree of dialectical thinking experience more post-decision regret than people of low degree of dialectical thinking. The conclusion complements the theory of regret.



Citation:

Rongrong Qiu and Xiucheng Fan (2015) ,"Who Regrets More After a Choice? the Role of Dialectical Thinking", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 330-330.

Authors

Rongrong Qiu, Fudan University, China
Xiucheng Fan, Fudan University, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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