Mental Traveling Along Social and Temporal Distance: the Influence of Cultural Orientation on Construal Level

This paper provides an integrated framework in examining the interactive effects of general cultural orientations (e.g., individualism/collectivism and short/long-term orientation) and psychological distance (e.g., social and temporal distance) on construal level. The present research reconciles the mixed findings of previous research on the effects of cultural orientation on construal level.



Citation:

Vincent Chi Wong and Robert S. Wyer (2015) ,"Mental Traveling Along Social and Temporal Distance: the Influence of Cultural Orientation on Construal Level", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 281-282.

Authors

Vincent Chi Wong, Chinese University of Hong Kong, China
Robert S. Wyer, Chinese University of Hong Kong, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

O1. Choice, Rejection, and Context Effects

Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education

Read More

Featured

When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups

Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA

Read More

Featured

Placing Identity into the Self-Concept: The Role of Causal Beliefs in Identity-Based Consumption

Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.