Mental Traveling Along Social and Temporal Distance: the Influence of Cultural Orientation on Construal Level
This paper provides an integrated framework in examining the interactive effects of general cultural orientations (e.g., individualism/collectivism and short/long-term orientation) and psychological distance (e.g., social and temporal distance) on construal level. The present research reconciles the mixed findings of previous research on the effects of cultural orientation on construal level.
Vincent Chi Wong and Robert S. Wyer (2015) ,"Mental Traveling Along Social and Temporal Distance: the Influence of Cultural Orientation on Construal Level", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 281-282.
Vincent Chi Wong, Chinese University of Hong Kong, China
Robert S. Wyer, Chinese University of Hong Kong, China
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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