When Sense Making Is Unequal to Sense Giving: a Case of Skepticism Against Mcdonald’S Csr Initiatives By Organic Food Eating Parents in Singapore

To examine consumers’ skepticism against corporate social responsibility (CSR) messages, a case study was conducted with Singaporean organic food-eating parents with regards to McDonald’s CSR efforts. Results showed that successful CSR initiatives aligned the process of sense giving by the organizations with the process of sense making by the consumers.



Citation:

Suwichit Chaidaroon (2015) ,"When Sense Making Is Unequal to Sense Giving: a Case of Skepticism Against Mcdonald’S Csr Initiatives By Organic Food Eating Parents in Singapore", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 319-319.

Authors

Suwichit Chaidaroon, University of Westminster, UK



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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