When Sense Making Is Unequal to Sense Giving: a Case of Skepticism Against Mcdonald’S Csr Initiatives By Organic Food Eating Parents in Singapore

To examine consumers’ skepticism against corporate social responsibility (CSR) messages, a case study was conducted with Singaporean organic food-eating parents with regards to McDonald’s CSR efforts. Results showed that successful CSR initiatives aligned the process of sense giving by the organizations with the process of sense making by the consumers.



Citation:

Suwichit Chaidaroon (2015) ,"When Sense Making Is Unequal to Sense Giving: a Case of Skepticism Against Mcdonald’S Csr Initiatives By Organic Food Eating Parents in Singapore", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 319-319.

Authors

Suwichit Chaidaroon, University of Westminster, UK



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

Analyzing the Perception of experiential luxury consumption of millennials on instagram: A new methodological approach

Marina Leban, ESCP Europe, France
Matthias Plennert, Friedrich-Alexander Universität Erlangen-Nürnberg

Read More

Featured

Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding

Danit Ein-Gar, Tel Aviv University, Israel

Read More

Featured

Cultural Values and Consumers’ Brand Preference

Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.