Framing the Consumer Subject: the Case of High Fashion Magazine Covers
This paper explores if and how the examination of high fashion magazine covers can extend theory on the constitution of an active consumer subject, in the formation of a consumer culture. It departs from work on gender portrayals in advertising research, regarding the role of women in society as consumers.
Emma Samsioe (2015) ,"Framing the Consumer Subject: the Case of High Fashion Magazine Covers", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 331-331.
Emma Samsioe, Lund University, Sweden
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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