Framing the Consumer Subject: the Case of High Fashion Magazine Covers

This paper explores if and how the examination of high fashion magazine covers can extend theory on the constitution of an active consumer subject, in the formation of a consumer culture. It departs from work on gender portrayals in advertising research, regarding the role of women in society as consumers.



Citation:

Emma Samsioe (2015) ,"Framing the Consumer Subject: the Case of High Fashion Magazine Covers", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 331-331.

Authors

Emma Samsioe, Lund University, Sweden



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

Tackling Over-Consumption: How Proximal Depictions of Unhealthy Food Products Influence the Consumption Behavior

Sumit Malik, IE Business School, IE University
Eda Sayin, IE Business School, IE University, Spain
Kriti Jain, IE Business School, IE University, Spain

Read More

Featured

Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study

Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA

Read More

Featured

H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions

Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.