Beyond Economic Return on Investment: Interpretation of Investor Practice Through Cultural Capital Factor
Investment practices beyond economic can reflect the self and cultural capital. From in-depth interviews, evaluate of investing practice from a sacred aspect toward object. The different cultural capital will serves distinguish practice. Finally, found that practice can tell a story with cultural capital through the valued object of their own.
Citation:
Arunnee Punnanitinont, Pensri Jaroenwanit, and Nopporn Ruangwanit (2015) ,"Beyond Economic Return on Investment: Interpretation of Investor Practice Through Cultural Capital Factor", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 69-75.
Authors
Arunnee Punnanitinont, Faculty of Management, Knon Kean University, Thailand
Pensri Jaroenwanit, Department of Marketing, Khon Kean University,Thailand
Nopporn Ruangwanit, Thammasat University, Thailand
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
When Small Predicts Large: The Effect of Initial Small Contributions on Subsequent Contributions in a Crowdfunding Project
Tingting Fan, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
Yael Steinhart, Tel Aviv University, Israel
Featured
O9. The Role of Numerical Identification in Customer Reaction toward Service Failure
JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Featured
N1. The Experiential Advantage in Eudaimonic Well-being – An Experimental Assessment
Aditya Gupta, University of Nebraska-Lincoln
James Gentry, University of Nebraska-Lincoln