Beyond Economic Return on Investment: Interpretation of Investor Practice Through Cultural Capital Factor

Investment practices beyond economic can reflect the self and cultural capital. From in-depth interviews, evaluate of investing practice from a sacred aspect toward object. The different cultural capital will serves distinguish practice. Finally, found that practice can tell a story with cultural capital through the valued object of their own.



Citation:

Arunnee Punnanitinont, Pensri Jaroenwanit, and Nopporn Ruangwanit (2015) ,"Beyond Economic Return on Investment: Interpretation of Investor Practice Through Cultural Capital Factor", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 69-75.

Authors

Arunnee Punnanitinont, Faculty of Management, Knon Kean University, Thailand
Pensri Jaroenwanit, Department of Marketing, Khon Kean University,Thailand
Nopporn Ruangwanit, Thammasat University, Thailand



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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