Conceptualizing Customer Perceived Green Value As a Second-Order Construct

This research provides the theoretical framework for conceptualizing definition and dimensions of customer perceived green value (PGV). We found that PGV is a multidimensional higher-order construct that includes ecological, functional, symbolic, experiential and epistemic values. In addition, the findings have implications for business practices in managing different green product attributes.



Citation:

Ruizhi Yuan, Martin J Liu, Jun M Luo, and Alain Yee Loong Chong (2015) ,"Conceptualizing Customer Perceived Green Value As a Second-Order Construct", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 191-192.

Authors

Ruizhi Yuan, Nottingham University Business School China
Martin J Liu, Nottingham University Business School China
Jun M Luo, Nottingham University Business School China
Alain Yee Loong Chong, Nottingham University Business School China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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