Miscalibrated Predictions of Emotional Responses to Self-Promotion

People project their feelings onto the targets of their self-promotion, overestimating the extent to which they feel proud of and happy for them, and underestimating their annoyment. When trying to make a favorable impression, people self-promote excessively. Such efforts often backfire, making them appear as less likeable and as braggarts.


Irene Scopelliti, George Loewenstein, and Joachim Vosgerau (2015) ,"Miscalibrated Predictions of Emotional Responses to Self-Promotion", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 234-235.


Irene Scopelliti, City University London
George Loewenstein, Carnegie Mellon University, USA
Joachim Vosgerau, Tilburg University, The Netherlands


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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