I Know It's Not Your Fault! Effect of Social Exclusion on Attribution of Brand Crisis
This research explores the effects of social exclusion on brand crisis attribution. Through four experiments we found that excluded participants made less internal attribution of the crisis to the brand when being asked to judge the responsibility of the brand. Moderating effects of trait perspective taking ability and number of attribution targets were also tested.
Ziwei Wang and Ping Tu (2015) ,"I Know It's Not Your Fault! Effect of Social Exclusion on Attribution of Brand Crisis", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 278-278.
Ziwei Wang, Peking University, China
Ping Tu, Peking University, China
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors
Kelly Kiyeon Lee, Georgetown University, USA
Jeremy A. Yip, Georgetown University, USA
Cindy Chan, University of Toronto, Canada
Alison Wood Brooks, Harvard Business School, USA
B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust
Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA
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Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
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