An Artifact Analysis on American Culture Through Peanuts Comic Strips (1950 - 1999)

This artifact analysis of a randomly selected set of Peanuts comic strips from the year 1950 to 1999, 250 comic strips, was investigated. The results demonstrated an important connection between institutions and practices in shaping culture where political, economic and social factors influence the American cultural orientation.



Citation:

Nicha Tanskul and Yupin Patara (2015) ,"An Artifact Analysis on American Culture Through Peanuts Comic Strips (1950 - 1999)", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 63-68.

Authors

Nicha Tanskul, Sasin Graduate Institute of Business Administration, Chulalongkorn University
Yupin Patara , Sasin Graduate Institute of Business Administration, Chulalongkorn University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

F13. A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal

Marwa Gad Mohsen, Babson College, USA

Read More

Featured

Worse is Bad: Asymmetric Inferences on Items and Assortments From Logically Equivalent Comparisons

Yoel Inbar, University of Toronto, Canada
Ellen Evers, University of California Berkeley, USA

Read More

Featured

Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay

Manoj Thomas, Cornell University, USA
Ellie Kyung, Dartmouth College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.