An Artifact Analysis on American Culture Through Peanuts Comic Strips (1950 - 1999)
This artifact analysis of a randomly selected set of Peanuts comic strips from the year 1950 to 1999, 250 comic strips, was investigated. The results demonstrated an important connection between institutions and practices in shaping culture where political, economic and social factors influence the American cultural orientation.
Citation:
Nicha Tanskul and Yupin Patara (2015) ,"An Artifact Analysis on American Culture Through Peanuts Comic Strips (1950 - 1999)", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 63-68.
Authors
Nicha Tanskul, Sasin Graduate Institute of Business Administration, Chulalongkorn University
Yupin Patara , Sasin Graduate Institute of Business Administration, Chulalongkorn University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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