An Artifact Analysis on American Culture Through Peanuts Comic Strips (1950 - 1999)
This artifact analysis of a randomly selected set of Peanuts comic strips from the year 1950 to 1999, 250 comic strips, was investigated. The results demonstrated an important connection between institutions and practices in shaping culture where political, economic and social factors influence the American cultural orientation.
Citation:
Nicha Tanskul and Yupin Patara (2015) ,"An Artifact Analysis on American Culture Through Peanuts Comic Strips (1950 - 1999)", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 63-68.
Authors
Nicha Tanskul, Sasin Graduate Institute of Business Administration, Chulalongkorn University
Yupin Patara , Sasin Graduate Institute of Business Administration, Chulalongkorn University
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
L14. Christmas Decorations in September – What Happened to Halloween? The Effect of Prospective Event Markers on Time Perceptions and Attitudes Towards Promotions
Chaumanix Dutton, University of Southern California, USA
Kristin Diehl, University of Southern California, USA
Featured
The Price of a Threat: How Social Identity Threat Influences Price Sensitivity
Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil
Featured
Paying to Purchase a Conversation Topic
Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA