Reciprocation Anxiety: Scale Development and Its Impact on Reciprocal Behavior

This study proposed the construct of reciprocation anxiety and operationalized it along three dimensions: reciprocation sensitivity, reciprocation avoidance, and distress. We described the development of Reciprocation Anxiety Scale and provided experimental evidence that people scored higher on reciprocation anxiety scale tend to return more money in the trust game.


Wenwen Xie, Li Gu, and Xinyue Zhou (2015) ,"Reciprocation Anxiety: Scale Development and Its Impact on Reciprocal Behavior", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 332-332.


Wenwen Xie, Sun Yat-sen University, China; Radboud University Nijmegen, The Netherlands
Li Gu, Sun Yat-sen University
Xinyue Zhou, Sun Yat-sen University


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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