Liquid Consumption
We introduce the construct of liquid consumption, and explicate what its defining characteristics are. We outline the boundary conditions of liquid consumption, and explain why a liquid perspective is needed within consumer research and how it will transform key constructs, such as materiality, the nature of relationships, and ethical consumption.
Citation:
Giana Eckhardt and Fleura Bardhi (2015) ,"Liquid Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 134-135.
Authors
Giana Eckhardt, Royal Holloway, University of London, UK
Fleura Bardhi, City University of London, UK
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness
Dionysius Ang, Leeds University Business School
Featured
Attenuating Endowment Effect with Venmo: Online Payment Systems Make it a Pleasure to Pay
Liang Huang, University of Arizona, USA
Jennifer Savary, University of Arizona, USA
Featured
H7. Too Risky to Be Luxurious: Stigmatized Luxury Product Attributes Can Weaken or Increase Social Risk to Determine Conspicuous Consumption
Jerry Lewis Grimes, Grenoble Ecole de Management
Yan Meng, Grenoble Ecole de Management