Liquid Consumption

We introduce the construct of liquid consumption, and explicate what its defining characteristics are. We outline the boundary conditions of liquid consumption, and explain why a liquid perspective is needed within consumer research and how it will transform key constructs, such as materiality, the nature of relationships, and ethical consumption.



Citation:

Giana Eckhardt and Fleura Bardhi (2015) ,"Liquid Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 134-135.

Authors

Giana Eckhardt, Royal Holloway, University of London, UK
Fleura Bardhi, City University of London, UK



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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