Mindfulness, Meditation, and Consumption

Through ethnographic participant observation, this study is to explore meditation practice and reveals how it affects consumer values, well-being, and stage of happiness. Findings suggest that meditation practice can make people become more aware of the present and recognize their priorities, accept the current self and induce an internal happiness.



Citation:

Nicha Tanskul and Yupin Patara (2015) ,"Mindfulness, Meditation, and Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 331-331.

Authors

Nicha Tanskul, Sasin Graduate Institute of Business Administration, Chulalongkorn University
Yupin Patara , Sasin Graduate Institute of Business Administration, Chulalongkorn University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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