Three Papers + Lively Discussion Format. Discussants Are Listed Below

After the presentations, we will discuss the convergence of the findings. The presenters and audience will generate ideas and explore linkages between the papers. We encourage presenters/audience members to draw conceptual models of the connections between papers or offer competing views, to create a “workshop” atmosphere with interaction and discussion.


Maura Scott and Martin Mende (2015) ,"Three Papers + Lively Discussion Format. Discussants Are Listed Below", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: .


Maura Scott, Florida State University, USA
Martin Mende, Florida State University, USA


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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