Three Papers + Lively Discussion Format. Discussants Are Listed Below

After the presentations, we will discuss the convergence of the findings. The presenters and audience will generate ideas and explore linkages between the papers. We encourage presenters/audience members to draw conceptual models of the connections between papers or offer competing views, to create a “workshop” atmosphere with interaction and discussion.



Citation:

Maura Scott and Martin Mende (2015) ,"Three Papers + Lively Discussion Format. Discussants Are Listed Below", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: .

Authors

Maura Scott, Florida State University, USA
Martin Mende, Florida State University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China

Read More

Featured

Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

Read More

Featured

Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions

Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.