Numbers and Preventive Decision Making.

Health messages can be made more effective by presenting the numerical cues incorporated in the message in a round versus precise format. Furthermore, mere exposure to round (vs. precise) numerical cues in an unrelated context can positively impact one’s likelihood of adopting preventive health behaviors.



Citation:

Monica Wadhwa and Kuangjie Zhang (2015) ,"Numbers and Preventive Decision Making.", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 19-20.

Authors

Monica Wadhwa, INSEAD, Singapore
Kuangjie Zhang, Nanyang Technological University, Singapore



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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