Numbers and Preventive Decision Making.
Health messages can be made more effective by presenting the numerical cues incorporated in the message in a round versus precise format. Furthermore, mere exposure to round (vs. precise) numerical cues in an unrelated context can positively impact one’s likelihood of adopting preventive health behaviors.
Monica Wadhwa and Kuangjie Zhang (2015) ,"Numbers and Preventive Decision Making.", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 19-20.
Monica Wadhwa, INSEAD, Singapore
Kuangjie Zhang, Nanyang Technological University, Singapore
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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