The Influence of Categorical Framing on Budgeting

Consumers tend to set higher budgets for their next-month expenditure when they explicitly budget for component categories of consumption than when they simply set an overall budget. Contrary to the prediction of prior research, under categorical (vs. overall) framing, consumers’ self-reported actual spending deviated most from their budgets.



Citation:

Miaolei Jia, Xiuping Li, and Leonard Lee (2015) ,"The Influence of Categorical Framing on Budgeting", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 17-20.

Authors

Miaolei Jia, National University of Singapore, Singapore
Xiuping Li, National University of Singapore, Singapore
Leonard Lee, National University of Singapore, Singapore



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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