The Effect of Subjective Abundance on Prosocial Behavior

Subjective Abundance influences consumers independent of objective resources. Thinking about loved-ones induces subjective abundance, which interacts with Financial Abundance, independent of mood, so people are more prosocial when high in subjective abundance but low in financial abundance, possibly explaining differences in prosociality between higher and lower socioeconomic status individuals.


Ruth Pogacar, Karen Machleit, and James Kellaris (2015) ,"The Effect of Subjective Abundance on Prosocial Behavior", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 330-330.


Ruth Pogacar, University of Cincinnati, USA
Karen Machleit, University of Cincinnati, USA
James Kellaris, University of Cincinnati, USA


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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