Why Do People Share Knowledge Through Online Social Network

The purpose of this study is to examine attitudes toward sharing information online and satisfaction toward social commerce websites’ influences on 181 young Korean consumers’ intentions to share their consumption experiences online. The results show both factors can affect young consumers’ behavioral intentions. The implications of this study are discussed.


Kyung-Joon Kwon, Norman Peng, and Donna Mai (2015) ,"Why Do People Share Knowledge Through Online Social Network", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 325-325.


Kyung-Joon Kwon, University of Westminster, UK
Norman Peng, University of Westminster, UK
Donna Mai, University of Westminster, UK


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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