Why Do People Share Knowledge Through Online Social Network
The purpose of this study is to examine attitudes toward sharing information online and satisfaction toward social commerce websites’ influences on 181 young Korean consumers’ intentions to share their consumption experiences online. The results show both factors can affect young consumers’ behavioral intentions. The implications of this study are discussed.
Citation:
Kyung-Joon Kwon, Norman Peng, and Donna Mai (2015) ,"Why Do People Share Knowledge Through Online Social Network", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 325-325.
Authors
Kyung-Joon Kwon, University of Westminster, UK
Norman Peng, University of Westminster, UK
Donna Mai, University of Westminster, UK
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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