Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference Articulation
Four experiments show that defaults can be effective when disclosed, regardless of whether the default benefits the business instituting it or the individual’s or society’s interests. However, an intervention designed to weaken the default by encouraging preferences articulation before choosing attenuates defaults benefitting business while leaving intact defaults benefitting society.
Citation:
Mary Steffel, Elanor F. Williams, Ruth Pogacar, and Ana Figueras (2015) ,"Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference Articulation", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 218-219.
Authors
Mary Steffel, University of Cincinnati, USA
Elanor F. Williams, University of California, San Diego, USA
Ruth Pogacar, University of Cincinnati, USA
Ana Figueras, University of Florida, USA
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Emotion, Scientific Reasoning, and Judgments of Scientific Evidence
Caitlin Drummond, University of Michigan, USA
Baruch Fischhoff, Carnegie Mellon University, USA
Featured
G11. Sensory Placebo Effects: The Role of Sensory Signaling in Enhancing Marketing Placebos and Consumer Outcomes
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Featured
Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review
Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada