Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference Articulation
Four experiments show that defaults can be effective when disclosed, regardless of whether the default benefits the business instituting it or the individual’s or society’s interests. However, an intervention designed to weaken the default by encouraging preferences articulation before choosing attenuates defaults benefitting business while leaving intact defaults benefitting society.
Mary Steffel, Elanor F. Williams, Ruth Pogacar, and Ana Figueras (2015) ,"Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference Articulation", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 218-219.
Mary Steffel, University of Cincinnati, USA
Elanor F. Williams, University of California, San Diego, USA
Ruth Pogacar, University of Cincinnati, USA
Ana Figueras, University of Florida, USA
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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