To Share Or Not to Share: What Drives Snss Users’ Intention to Share?
This research explore the factors that influence SNSs users’ intention to share. Applying both quantitative and qualitative studies, we identify three important factors: sharing motives, message types, and social capital focus. Both self-interest and communal motive drives users’ sharing intention, but it subject to message types and social capital focus.
Pei-Wen Fu, Chi-cheng Wu, and Yung-Jan Cho (2015) ,"To Share Or Not to Share: What Drives Snss Users’ Intention to Share?", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 138-139.
Pei-Wen Fu, National Sun Yat-sen University, Taiwan
Chi-cheng Wu, National Sun Yat-sen University, Taiwan
Yung-Jan Cho, National Sun Yat-sen University, Taiwan
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Thank You = Trust Me: When Gratitude Expressions Help Promote New Products
Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA
G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time
N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France
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Esther Doriette Tamara Jaspers, Massey University
Rik Pieters, Tilburg University, The Netherlands