To Share Or Not to Share: What Drives Snss Users’ Intention to Share?
This research explore the factors that influence SNSs users’ intention to share. Applying both quantitative and qualitative studies, we identify three important factors: sharing motives, message types, and social capital focus. Both self-interest and communal motive drives users’ sharing intention, but it subject to message types and social capital focus.
Pei-Wen Fu, Chi-cheng Wu, and Yung-Jan Cho (2015) ,"To Share Or Not to Share: What Drives Snss Users’ Intention to Share?", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 138-139.
Pei-Wen Fu, National Sun Yat-sen University, Taiwan
Chi-cheng Wu, National Sun Yat-sen University, Taiwan
Yung-Jan Cho, National Sun Yat-sen University, Taiwan
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Metaphorically Transgressing the Brand Relationship
Alberto Lopez, Tecnológico de Monterrey, MEXICO
Martin Reimann, University of Arizona, USA
Raquel Castaño, Tecnológico de Monterrey, MEXICO
F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door
Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University
Contested and Confused: The Influence of Social Others in Disrupting Body Projects
Aphrodite Vlahos, University of Melbourne, Australia
Marcus Phipps, University of Melbourne, Australia