Do Asians Keep Up With the Joneses? a Process Perspective on How Susceptibility to Interpersonal Influence and Materialistic Orientation Predict Compulsive Buying

Adopting a process framework by which it can be identified how susceptibility to interpersonal influence and materialistic orientation predicts compulsive buying in a sample of Asian college students. Findings indicated that susceptibility to interpersonal influence predicted compulsive buying through materialistic orientation and this was significant only for normative influence.



Citation:

Jiat Chow Tan, S.H. Annabel Chen, and Yin-Leng Theng (2015) ,"Do Asians Keep Up With the Joneses? a Process Perspective on How Susceptibility to Interpersonal Influence and Materialistic Orientation Predict Compulsive Buying", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 262-263.

Authors

Jiat Chow Tan, Nanyang Technological University, Singapore
S.H. Annabel Chen, Nanyang Technological University, Singapore
Yin-Leng Theng, Nanyang Technological University, Singapore



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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