Materialism in Adolescence: the Effect of Violent Media

This research examines the effect of violent media exposure on materialistic value in adolescents. We found that anxiety triggered by violent media exposure leads to a higher materialistic value in adolescents with interdependent self-construal than independent self-construal. We collect data from Thailand (the interdependent-self) and the United States (the independent-self).



Citation:

Yupin Patara and Issariya Woraphiphat (2015) ,"Materialism in Adolescence: the Effect of Violent Media", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 330-330.

Authors

Yupin Patara , Sasin Graduate Institute of Business Administration, Chulalongkorn University
Issariya Woraphiphat, Sasin Graduate Institute of Business Administration, Chulalongkorn University



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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