The Impact of Chinese Customer's State and Trait Regulatory Focus on Customer Engagement Behaviors
This research used two studies to explore the relationships between customer engagement behaviors and customer's state and trait regulatory focus, respectively. In total, the results showed that customer engagement behaviors (complaint and recommendation) were different in customers with different state and trait regulatory focuses.
Xinxin Chen, Hongyan Yu, Aiqiang Fang, and Weijian Zeng (2015) ,"The Impact of Chinese Customer's State and Trait Regulatory Focus on Customer Engagement Behaviors", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 29-31.
Xinxin Chen, Sun Yat-Sen University, China
Hongyan Yu, Sun Yat-Sen University, China
Aiqiang Fang, Sun Yat-Sen University, China
Weijian Zeng, Sun Yat-Sen University, China
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt
Stacy Wood, North Carolina State University
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada