Seeing Attractive Images of Females and Being Nicer

This research finds that incidental exposure to physically attractive female images makes young females act more pro-socially. It is demonstrated that such a tendency is moderated by the level of visibility of the action indicating that the effect is driven by a heightened motive to foster favorable impressions from others.



Citation:

Xiuping Li, Meng Zhang, and Feifei Huang (2015) ,"Seeing Attractive Images of Females and Being Nicer", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 154-155.

Authors

Xiuping Li, National University of Singapore, Singapore
Meng Zhang, Chinese University of Hong Kong, China
Feifei Huang, Chinese University of Hong Kong, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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