The Effect of Familiarity and Dread on Health Risk Perception

Health risk perception is elementary for explaining health behavior. Familiarity and dread are important factors for explaining perceived risk. We experimentally analyze health threat in terms of dread and familiarity on health risk perception. Our results show that unfamiliarity increases health risk perception with dread as mediator.



Citation:

Silvia Heideker and Martina Steul-Fischer (2015) ,"The Effect of Familiarity and Dread on Health Risk Perception", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 32-37.

Authors

Silvia Heideker, University of Erlangen-Nuremberg, Germany
Martina Steul-Fischer, University of Erlangen-Nuremberg, Germany



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

Remind Me of What I Have: Thinking about a Favorite Possession Mitigates the Negative Impact of Inequality on Subjective Well-being

(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology
Anirban Mukhopadhyay, Hong Kong University of Science and Technology

Read More

Featured

I4. Pink Tax: Are Some Marketing Practices Discriminatory?

Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas

Read More

Featured

G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.