The Effect of Familiarity and Dread on Health Risk Perception

Health risk perception is elementary for explaining health behavior. Familiarity and dread are important factors for explaining perceived risk. We experimentally analyze health threat in terms of dread and familiarity on health risk perception. Our results show that unfamiliarity increases health risk perception with dread as mediator.



Citation:

Silvia Heideker and Martina Steul-Fischer (2015) ,"The Effect of Familiarity and Dread on Health Risk Perception", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 32-37.

Authors

Silvia Heideker, University of Erlangen-Nuremberg, Germany
Martina Steul-Fischer, University of Erlangen-Nuremberg, Germany



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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