Idealized Body Image and Social Media Effects on Young Male Consumers: an Exploratory Study

This exploratory study on the role of social media effects identified key factors related body image concerns such as affective responses to image ads and susceptibility to informative peer influence and predicted the likelihood to engage in body image behaviors among young male consumers through an online survey.



Citation:

Angela Mak and Wonsun Shin (2015) ,"Idealized Body Image and Social Media Effects on Young Male Consumers: an Exploratory Study", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 195-196.

Authors

Angela Mak, Monash University, Australia
Wonsun Shin, Nanyang Technological University, Singapore



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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