Playing Game Or Searching Information? How Brand Equity and Shopping Value Affect Consumer Response
The study conducts two experiments involving 215 participants to test the research hypotheses. The research results support that the impact of App type on users’ response to the App were moderated by brand attitude and shopping value.
George Shen (2015) ,"Playing Game Or Searching Information? How Brand Equity and Shopping Value Affect Consumer Response", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 242-242.
George Shen, National Chiayi University
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
When Buffers Backfire: Corporate Social Responsibility Reputation and Consumer Response to Corporate Ethical Transgressions
Marlene Vock, Amsterdam Business School, University of Amsterdam
Adrian Ward, University of Texas at Austin, USA
Margaret C. Campbell, University of Colorado, USA
Q4. The notion of self-optimization in context of self-tracking and beyond
Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
P2. The Upside of Myopic Loss Aversion
Daniel Wall, Carnegie Mellon University, USA
Gretchen Chapman, Carnegie Mellon University, USA