Disfluency As a Desirable Cue of Novelty
Recent research has shown that processing fluency and disfluency both enhance consumer attitudes however no explanation has been proposed as to the conflicting effects. Across two experiments we provide evidence suggesting that disfluency serves as a signal of novelty that evokes interest—an outcome distinct to the fluency-liking association.
Citation:
Billy Sung, Nicole Hartley, and Eric J. Vanman (2015) ,"Disfluency As a Desirable Cue of Novelty", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 260-261.
Authors
Billy Sung, University of Queensland, Australia
Nicole Hartley, University of Queensland, Australia
Eric J. Vanman, University of Queensland, Australia
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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